Digital Marketing


Overview of Digital Marketing

  • Digital marketing channels and traditional marketing channels are similar in function that the value of the product or service is passed from the original producer to the end user by a kind of supply chain.  Digital Marketing channels, however, consist of internet systems that create, promote, and deliver products or services from producer to consumer through digital networks. Increasing changes to marketing channels has been a significant contributor to the expansion and growth of the sharing economy. Such changes to marketing channels has prompted unprecedented and historic growth. In addition to this typical approach, the built-in control, efficiency and low cost of digital marketing channels is an essential features in the application of sharing economy.
  • Digital Marketing Services for Agriculture and allied industries, Automobiles, Auto components, Aviation, Banking, Cement, Consumer durables, Ecommerce, Education and training, Engineering and capital goods, Financial services, FMCG, Gems and jewellery, Healthcare, Infrastructure, Insurance, IT & ITES, Manufacturing, Media and entertainment, Metals and mining, Oil and gas, Pharmaceuticals, Ports, Power, Railways, Real estate, Renewable energy, Retail, Roads, Science and technology, Services, Steel, Telecommunications, Textiles ,Tourism and hospitality
  • Digital marketing became more sophisticated in the 2000s and the 2010s, when the proliferation of devices’ capable of accessing digital media led to sudden growth. Statistics produced in 2012 and 2013 showed that digital marketing was still growing. With the development of social media in the 2000s, which include LinkedIn, Facebook, YouTube and Twitter, consumers became highly dependent on digital electronics in daily lives.
  • Digital marketing is considered as a challenge for privacy because consumers’ information is searched, collected, and used in the process of digital marketing without consumers’ awareness. The privacy of customers is important because that it’s related to customers’ perceived value, satisfaction, loyalty, their trust on a company and performance of a company.
  • Digital marketing efforts can have a variety of goals, but the most common ones include increasing traffic to your website, driving sales, gaining important customer insights, solidifying your brand’s image, increasing brand awareness, building relationships and trust with your audience, and providing a fewthing of value to prospects and customers.
  • Digital marketing is a set of integrated techniques, technologies and information that enables marketing to create new products and services; enter new markets; improve the processes needed to engage in a dynamic conversation with people who are influencers and buyers; and ultimately target, acquire and retain customers.
  • Digital marketing is a means of attaining business goals through the aid of digital platforms by promoting the business’s products or services. The term has gained immense popularity over the past few years and now is one of the most frequently used term everywhere including small and large businesses.
  • Digital Marketing majors have a number of ways they can go with their careers, they can either choose to go towards a more research based job, where they analyze trends and customer behavior and responses; they can go towards the design and content building team or work to develop the digital marketing strategy.
  • Digital marketing, electronic marketing, e-marketing and Internet marketing are all similar terms which, simply put, refer to “marketing online whether via websites, online ads, opt-in emails, interactive kiosks, interactive TV or mobiles” (Chaffey & Smith, 2008).
  • Digital marketing has reshaped many industries since the dawn of its inception, but its hold on the fashion business has seen a few of the titans of industry lose their fire, and a few dark horses rise to take the reins in this new era in the fashion world.

10 reasons why you may need a digital channel strategy?

So, if you don’t yet have a strategy, or maybe you want to review which business issues are important to include within a strategic review, we’ve set out the 10 most common problems, that in our experience arise if you don’t have a strategy.

Digital Marketer Salaries – How Much do Digital Marketers Make?

The average salary for a digital marketer is over $71,000 according to ZipRecruiter Further, senior positions can offer salaries of up to $119,500, depending on your experience.

Do I Need to Learn about Digital Marketing?

Whether you are the owner of a fledgeling startup or the CEO of a successful business, digital marketing will be an essential part of the advertising strategy you or your employees undertake to improve brand awareness and increase sales.

Does Your Business Struggle On Page 2 or Worse?

Ranking Page 1 on Google and other Search Engines is difficult. We understand your frustration but there is good news. LinkJuce has a proven track record of ranking Websites, GMB’s & Videos. If you are a Local Business, GMB & Video Ranking is The Goldrush of 2020!! Beat your competition with a new strategy.

Don’t want to do it on your own?

Fill out the form or drop us a line to get started today.

Frustrated about your business blog’s performance?

Stop going around in circles and start implementing a Content Marketing Strategy that works.

How can I be awarded a Digital Marketing certificate?

You’ll earn an authentic Digital Marketing certification from Google, by completing all modules in The Google Digital Garage.

How can you help us reach our target audience and increase conversions?

We work with you to develop your target customer, budget, and needs to find prospects interested in the products or services you offer. We begin with the onboarding process to learn about your business & then move into the technical aspects. This may include on-page SEO, off-page SEO, analytics tracking, content marketing, and more.

How Do I Get Started?

The good news is, getting started with digital marketing is fairly easy. Most online advertising platforms make it easy to sign up and create your first campaign (it is how they make money, after all).

How do I get the Google Digital Garage certificate?

You’ll be able to download a PDF copy of the digital marketing certificate from the Fundamentals of Digital Marketing course page once you’ve passed the final test.

How do we track progress?

We firmly believe that “what you cannot measure, you cannot improve. ” So, we provide monthly comprehensive reports. These reports detail our progress toward your goals and include metrics like website traffic, form submissions, downloads, leads created, leads closed, and even phone calls to your sales number. We also review the following month’s plan (broken into a monthly calendar of tactics and tasks) and conduct weekly check-in meetings to ensure that all projects stay on track.

How does content marketing help SEO?

Content is king. Without effective content in place, your SEO strategy will fail. High quality content that is relatable, current, and well-written is key to boost rankings and online visibility.

How does digital differ from traditional advertising?

Traditional refers to linear TV, print, radio, direct mail, and out-of-home (often known as billboard) advertising. A key differentiator of these mediums is that the messaging is a one-way conversation. This defines traditional as “broadcast advertising” in that it reaches out to consumers, but consumers do not communicate back.

How does digital marketing stack up against traditional in the modern era of omnichannel advertising?

A recent report by eMarketer concluded that in 2020, digital ad spend will account for 55% of the $614 billion total ad spend worldwide, which is 4. 8% higher than 2019. It is projected to grow an additional 16. 4% in 2021. Medioacean has $150 billion in total annual media spend running through our platform which gives us a broad purview into the key trends and a strong foundation for our omnichannel advertising platform.

How does our digital marketing program work?

We put together a custom digital marketing plan for you that is based on your business’ goals. Then we execute the plan on a monthly basis.

How does your digital marketing compare?

Our Managing Digital Marketing 2020 report found that that nearly half of companies don’t have a clearly-defined digital marketing strategy. But of those who do, the majority have integrated it into the marketing strategy (the second step mentioned above).

How is Digital Marketing Different on Mobile?

As you can probably imagine, digital marketing on mobile is very different from digital marketing on desktop. These days, these differences are particularly important because smartphones are now the primary device people use to interact with the internet.

How is SEO related to digital marketing?

SEO is just one part of a broader digital marketing strategy, which can include content strategy, display advertising, social media, and other disciplines. Often, considerations for SEO overlap with the considerations and objectives of other digital marketing disciplines. For businesses doing any kind of marketing, sales, or advertising on the web, consistent adherence to at least basic SEO principles is a must. A longer-term, more comprehensive SEO program is ideal.

How is the program structured?

The program is executed on a monthly retainer basis. After our initial assessment and planning phases, we provide you with a custom digital marketing plan to reach your business goals, and then we build your foundation.

How much do digital marketing services cost?

Prices for digital marketing services depend heavily on the number of services, as well as the service plan you choose. On average, however, small-to-midsized businesses will invest around $2500 to $12,000 per month on professional online marketing services.

How quickly long does it take to see ROI on the SEO that Cardinal provides?

SEO is an ongoing consideration and needs to be factored into nearly all digital marketing activities if a business wants to capture and increase organic traffic to their websites. Timelines for SEO strategies and projects will vary from business to business depending on specific needs, budget, and other factors. The reason businesses will hire an SEO agency like Cardinal is the ability to get up-to-date technical expertise, execute on the latest best practices, and closely measure results. In our experience, any company that guarantees first-page ranking or fast results is misleading at best.

How to Find the Ideal Digital Marketing Agency?

Once evaluated, hire a digital marketing company that can not only offer what you have asked but also improved ideas thereby boosting your market reputation. Keep in mind that digital marketing strategies take time to exhibit results, hence, stay calm and focus on continually improving marketing strategies.

I lost my certificate, where can I get it again?

Once you pass the final test, return to the Fundamentals of Digital Marketing course page to download your digital marketing certificate whenever you like.

Is It Worth Paying for a Digital Marketing Course?

If the success of your business hinges on effective online marketing campaigns, like most modern companies, then it is well worth paying a one-time fee for a digital marketing certification that signals your expertise to potential investors and business partners.

Is SEO or PPC better for my business?

It depends on your business needs and goals. SEO (organic) is free traffic while PPC (Google Ads) is not free and involves paying a cost per click. Although, our team will help you come up with the most effective strategy. If you want to see instant results, PPC is the answer. SEO takes longer, but it is often more effective long term in generating leads & saves money.

Need a plan to create a winning marketing strategy?

Get started today using a tried and tested step-by-step process to optimize your marketing.

Need a plan to create a winning marketing strategy?

Get started today using a tried and tested step-by-step process to optimize your marketing.

Need a plan to create a winning marketing strategy?

Get started today using a tried and tested step-by-step process to optimize your marketing.

Need a plan to create a winning marketing strategy?

Get started today using a tried and tested step-by-step process to optimize your marketing.

Need a plan to create a winning marketing strategy?

Get started today using a tried and tested step-by-step process to optimize your marketing.

Need Help Selecting a Company?

Based on your budget, timeline, and specifications Clutch can connect you directly with companies that match your project needs.

Need some search love?

Get your free SEO audit and learn how to improve your website to get more organic search traffic.

Should I Buy ‘Digital Marketing for Beginners’ Books?

While it’s great to learn from free blogs and eBooks — so great that we’ve listed our top 10 below for you to read right now — sometimes, the level of detail you need to become a true Digital Marketing Ninja is only available in a full-length, paid-for book. You should get the insights free where you can but invest in paid materials where necessary.

So what are the best digital marketing tools?

Rather than simply telling you what we think, we turned to digital marketers from various industries for their favorite digital marketing tools.

So, what are your next steps to fully optimizing your digital marketing strategy?

I’m sure many of the companies in this category are using digital media effectively and they could certainly be getting great results from their search, email, or social media marketing.

So, What Exactly is Digital Marketing?

Digital marketing is the promotion of products/services via various forms of electronic media, mainly based on the internet. Basically, the definition of digital marketing refers to all of your online marketing efforts. Many businesses have already experienced the advantages of digital marketing over traditional marketing. Unlike traditional marketing, it involves the use of channels and methods for a proper understanding of the real-time scenario. Thus, organizations can analyze marketing campaigns and implement necessary steps accordingly. Regardless of what your company sells, digital marketing can work effectively for any industry. With digital marketing, you can see results much faster than you might with offline marketing. The interactive nature of digital marketing strategies helps companies to grow their client base in a short span of time.

Think we left a tool off the list? Have a suggestion for a new tool?

We know marketing moves quickly.

Want to grow your e-commerce footprint, but need a proactive partner to guide you?

Let Power Digital create the tailored, integrated strategy that drives reach and revenue for your unique brand.

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What are digital marketing services?

Digital marketing services are professional services that help market or advertise your business online, like through search, social media, and paid channels. They focus solely on digital channels versus traditional marketing channels like print or television.

What are some common digital marketing KPIs?

Digital marketing key performance indicators (KPIs) are used to measure marketing campaign performance. Digital marketers can use a number of KPIs to track results. Determining which specific digital marketing KPIs to use as you work through your strategy makes it easier to determine targets and goals and measure performance.

What Are the Best Free Online Digital Marketing Courses?

There are many free digital marketing courses available online, ranging from general introductory courses to specific qualifications for different digital marketing disciplines. We’ve listed the qualifications and courses that we feel will be most valuable to you as a business owner looking to optimise the effectiveness of your digital marketing campaigns.

What are the digital marketing tactics?

We tackle digital marketing through a universal strategy focused on impact. We found that we needed an in-house team who can build out the front end and guide all of the integrations on the backend. When these tactics are used together, they create a holistic approach to getting your business more leads. They build a solid digital marketing framework.

What are the results?

Our clients have seen notable lead and revenue growth over the years. Here are just a few case studies that provide a step-by-step breakdown of how our digital marketing program contributed to business growth.

What are the upcoming start dates for Thinkful courses?

Please reach out to our admissions team to find the latest start dates on the corresponding course page of interest.

What channels make up digital marketing?

Search engines, social media, blogs, online ads, affiliate marketing, emails, and mobile apps.


Google can determine if there is local intent behind a search — or, in other words, if a searcher is looking for a local product or service to satisfy a need. Terms like “near me,” “in St. Louis,” or “closest to me” are just a few that indicate local intent.

What does digital transformation mean for your manufacturing marketing strategy?

Manufacturers are rapidly adapting their marketing strategies in the age of digital disruption. How do your digital marketing capabilities compare? In this article, I will be reviewing the state of digital transformation in the manufacturing sector. I will give practical …. .

What Does Lead With Love Mean?

One of the things lead with love means is showing up for the people you care about.

What Does the Program Cost? What is the Time Commitment?

Made for the working professional – There are 4 levels of certification. The Advanced Expert Certification is the most complete and takes 30 weeks to complete. The Essential Expert Certification takes 15 weeks to complete. All of the programs are designed for the busy professional. You can do them while you work or attend to family life.

What is a Digital marketing Platform?

Gartner notes that in the context of modern business, platforms are tools that provide multiple business or technology capabilities. While there are tools to address specific functions within one business need, such as a single tool to schedule social media updates alone, platforms support multiple functions across these needs. Platforms typically enable a more extensive set of functions with APIs, integrations, and partnerships with other applications or data sources.

What is a digital marketing strategy and why is one needed?

Digital marketing strategies help marketers define goals, target an audience, and develop a digital marketing plan that best reaches that audience. These strategies provide direction for a given campaign or program and a framework for evaluating outcomes.

What is Digital Marketing and How Do I Get Started?

Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has more than doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses.

What is digital marketing?

Digital marketing (internet marketing) refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile applications. In short, it is referred to all forms of online marketing efforts. Marketing has always been about connecting with the audience at the right time and place. In the world we are living in today, it means that you need to meet them where they already are online.

In simple words, digital marketing is the promotion of a brand and its products across online platforms. Due to the advancement in technology, more consumers are looking for commodities online. This makes it vital for businesses to have a remarkable digital presence for acquiring and retaining patrons.

Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Simply put, digital marketing refers to any marketing initiative that leverages online media and the internet through connected devices such as mobile phones, home computers, or the Internet of Things (IoT). Common digital marketing initiatives center around distributing a brand message through search engines, social media, applications, email, and websites.

Digital marketing is the strategy and processes that connect advertisers with their audiences across digital channels. An advertisement itself is a piece of creative shared via digital inventory – the space a publisher makes available for advertisements on its platform.

Digital marketing is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

Digital marketing is any online marketing effort. This includes using marketing techniques like email, search engines, social media, and websites.

Before we dive in, it’s necessary to explain what digital marketing is.

Digital marketing, specifically, refers to ‘Achieving marketing objectives through applying digital technologies and media.

What is inbound marketing?

Inbound marketing is the mixture of attracting the right visitors to your website, converting them into qualified leads, and closing more sales through effective, digital marketing efforts tailored specifically to your industry.

What is on-page SEO?

On-page SEO refers to a set of page elements on a web page that can be optimized for search engines. These are essentially signals that search engine algorithms can use to better match web content with user searches. On-page SEO includes things like the title tag, URL, images, headers, keyword density, linking, word count, and page metadata. Technical SEO, on the other hand, refers to other SEO best practices and tactics that are configured and controlled “under the hood” of a website, such as information architecture and page load speeds. Technical SEO often requires the help of an in-house specialist or an SEO agency.

What is SEO and why is it important for businesses?

When people have a question, most turn to Google or some other search engine. A high volume of organic traffic to websites comes from search engines as a result. To capture their share of this traffic, businesses are constantly vying for the top position on search engine results pages (SERP). This is where SEO comes in.

What is the difference between SEO and PPC?

Whereas search engine optimization can help increase organic traffic from search engines to web pages, pay per click (PPC) is a strategy that companies use to guarantee their content appears atop the results page for certain keywords. Each time someone clicks on a company’s PPC banner, the company pays Google for that click, with the price based on how difficult it is to rank for that keyword. The higher the competition (difficulty), the higher the cost per click. Both SEO and PPC comprise the principal parts of search engine marketing (SEM).

What is the experience level for Program instructors?

Instructors are chosen based on their academic credentials, relevant industry experience, and teaching ability. Thinkful collects weekly feedback from students and staff on program curriculum, projects, and overall student experience in order to evaluate the quality of each program. In addition to student experience, Thinkful also considers industry demand for particular skill sets and success rates with each program in order to look for areas of improvement, ensuring that each program has successful outcomes that matches Thinkful’s mission on a quarterly basis.

What is the experience level for Thinkful mentors? Can I choose my own?

As of now, mentors are assigned by Thinkful based on fit and availability and cannot be chosen by students. The minimum requirements to serve as a mentor is 3+ years of relevant industry experience,  demonstration of genuine student advocacy and empathy for beginners and exceptional written and verbal communication skills.

What is the role of digital marketing in B2B and B2C marketing?

The ultimate goal of digital marketing is to drive a customer or buyer towards a purchase. Digital marketing lets both B2B and B2C marketing teams engage with a broader audience than possible through more traditional marketing tactics. They can also target more relevant potential customers, boosting marketing ROI.


Boiled down to its simplest form, off-site search engine optimization refers to the actions performed separately from your website to get its pages to rank highly in the search results pages of Google and other search engines, such as Bing and Yahoo.


On-site SEO is the process of optimizing the metadata, coding, and content of a webpage to quickly communicate to Google and the other search engines the purpose, intent, and value of that webpage.

What kinds of services do digital marketing agencies offer?

Every digital marketing agency offers different online marketing services.

What options are there for people who work full-time?

We offer Immersion programs (full-time) and Flex programs (part-time) for many of our courses. Please visit Thinkful. com to find the latest start dates on the corresponding course page of interest.

What support do you offer students during the program?

You are fully supported from the moment you join Thinkful with a comprehensive, personalized approach to your success that means that while you’re learning online, you’re never alone.

What is Digital Marketing?

Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy.

What’s the future of digital marketing?

The offline and online world are colliding. Traditional devices such as fridges, ovens and even billboards will all be modernized to leverage digital media.


As Moz puts it, local search marketing is “anything you do on the Web to promote a physical business that makes face-to-face contact with its customers.

What’s your investment?

A typical digital client works with Vital on a monthly basis and invests between $5,000 and $25,000 per month into their digital marketing program. The investment level determines how many hours per month are available for our team to develop and execute your custom plan. Your investment depends on your specific business/lead goals and how fast you need to achieve them.


Top performing digital marketing agencies know that it’s not about us, it’s about YOU — our clients — and the impact you want to have on your customers, partners, employees, and vendors. For that reason, and because we’re interested and friendly, we want to learn about your organization and how we can make a difference.

Where does content fit into digital marketing and SEO?

People use search engines to find quality, authoritative content that meets some need. The need to seek help with a product or service. The need to buy products and services that solve a certain problem. The need to consume media and entertainment. Common examples of this kind of digital marketing content include blog posts, infographics, video, ebooks, whitepapers, social media posts, and case studies, though there are many others.

Which Are Some of the Unique Digital Marketing Strategies?

There are numerous ways marketers can implement digital marketing tactics to boost the brand’s identity and increase sales. The traditional online marketing strategies include Search Engine Optimization(SEO), Social Media Marketing, Content Marketing, etc.

Which Certification Is Best for Digital Marketing?

Google Ads certification is a professional accreditation awarded to digital marketers who show proficiency in basic and advanced aspects of Google Ads. It is vital for anyone looking to get started in digital advertising and work in the search, display, mobile, video or shopping advertising space. It is particularly important for Pay-Per-Click (PPC) professionals, who constantly use Google Ads to implement, monitor and track campaigns. Becoming Google Ads certified will require you to pass two certification exams — the Google Ads Fundamentals exam, which covers basic concepts, the benefits of paid advertising and best practices for managing paid advertising campaigns, and any one of its diverse digital advertising courses on offer — you can choose from search, display, mobile, video and shopping advertising.

Which Digital Marketing Tools Do You Swear By?

Now that you’ve seen our complete list of digital marketing tools, you’re probably hungry to get out there and try some free trials. Good! Thankfully, companies these days don’t typically ask for too much information to get your foot in the door of their platform.

which kind of ’cause client are YOU?

Your business is unique and so is our approach to working with you.

Which Skills Do You Need for Digital Marketing Success?

There are many different facets to digital marketing, and providing yourself with a general education in all of these different areas — from Search Engine Optimisation (SEO) and social media to email marketing — is essential if you are to understand how different disciplines work together to drive success.

Which type of digital marketing is best?

Digital marketing works for every business and all industries, but there is no one-size-fits-all approach. Different companies need to use different digital tactics to achieve their goals. The best tactics depend on several factors, such as your marketing team’s size, budget, target audience, and business goals.

Who provides the Digital Marketing certification by Google?

You will be able to download your digital marketing certificate from the Google Fundamentals of Digital Marketing course landing page when you’ve completed the course. A progress indicator on the certification course page will show you how far you’ve come, and what modules you need to complete to earn your certificate.

Who’s using digital marketing?

From optimizing content to personalizing offers to managing relationships across channels, companies in every industry are using digital marketing to improve the customer experience and move customers along the buying cycle.

Why digital marketing matters?

Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That’s why digital marketing matters, it is where the attention is.

Why Hire a Digital Marketing Company?

Digital marketing is not easy. Companies need to hire a digital marketing agency that can come up with winning strategies. Top digital marketing companies have highly talented digital marketers onboard to help brands promote their products or services online.

Why is Digital Marketing Important?

Digital marketing is on the rise – surpassing spend on traditional marketing for the first time ever in 2019. This is because consumers are increasingly present on online channels. With tech advancements such as AI and machine learning, marketers are better equipped with the marketing technology needed to reach consumers on digital devices at just the right moment. This is opposed to traditional marketing methods – which have to be planned and placed well in advance.

History of Digital Marketing

  • In 2012, Google released an algorithm update (codenamed “Penguin“) that penalized publishers believed to be in violation of its backlinking guidelines.
  • In 2016, the industry saw more than 40% growth and now that we are almost in the middle of 2017, we can confidently say that digital marketing awaits a very bright future.
  • In 2018 it’s vital (no more an option) for any business with an online presence to have some sort of digital marketing strategy in place.
  • In 2021, it’s anticipated that if you don’t have a website or a strong online presence, you’re likely to lose out on tons of potential customers.
  • In 2021, social media can find new audiences for companies and re-engage with customers from earlier times.
  • In 2021, they can help businesses by keeping track of the new features being added by social media platforms, generating ideas to attract customers and boosting or promoting posts in a way to appeal to the target audience.
  • In the 1980s, the storage capacity of computers was already big enough to store huge volumes of customer information.
  • In the 1990s, although many marketers entered the digital realm, many were not sure about its future.
  • In the 1990s, the term Digital Marketing was first coined.  With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant factor in marketing technology. Fierce competition forced vendors to include more service into their software, for example, marketing, sales and service applications.


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